Albany, N.Y. - New York Attorney General Letitia James has announced a lawsuit against the electronic cigarette company JUUL Labs
The suit alleges that JUUL took a page from Big Tobacco’s playbook by engaging in deceptive business practices when marketing and advertising its products. It accuses JUUL of illegally selling its products to minors through its website and in third-party retail stores throughout the state. James says those practices caused a large number of New York youth to become addicted to nicotine.
In New York, a third of high schoolers smoke e-cigarettes. JUUL currently represents 70 percent of the market share for e-cigarettes and is a dominant player in the industry.