Taking Pictures Of Your Mail

posted by Bob Lonsberry - 

I’m not saying the postal service is dumb, but who wants a picture of their mail?

Last week, the postal service was all over the news touting an app that they’ll use to take a picture of every letter addressed to you and send it to you, as a preview of what’s coming your way.

The problem is that the growth area in the mail business is in delivering parcels (the folks at Amazon can back that up), not in the dying practice of letter writing.

Also, I’m not exactly sure that advertising the fact that people like to steal mail is the best way to build confidence in your service.

In addition, I for one am not too excited about the idea of Uncle Sam taking (and keeping and tracking and filing) pictures of my property.

I’m not too keen on the prospect of the government creating a database or possessing my unprotected data, subject to being hacked and stolen by WikiLeaks or the Russians or China.

Instead of investing in that material and the useless app to go with it, shouldn’t the floundering postal service be trying to reduce expenses and keep its head above water?

They lose money year after year and seem to be teetering on the edge of complete irrelevancy and complete insolvency, and all this app proposal does is push them further and further in that direction.

Bob Lonsberry

Bob Lonsberry

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