Big Chocolate's Wise Strategy: Paying for Chocolate Studies

Chocolate lovers, Vox has a hard dose of reality for you. Chocolate isn't good for you. Not even dark chocolate. Not even that bar of vegan avocado dark chocolate, all organic, of course. Chocolate is candy, after all, with fat and sugar. 

In a lengthy analysis, the news site concludes that the reason so many people think otherwise about the health benefits of chocolate is because of a calculated strategy on the part of the industry to fund studies suggesting that cocoa is all but an elixir. 

For example, Vox analyzed 100 cocoa studies funded by Mars and found that nearly every one resulted in a glowing conclusion. The story is not suggesting that the scientists involved are corrupt or that the research is entirely bogus, but that small trials and observational studies often get conflated into misleading headlines. It also explores how unintentional bias can seep into results.

Read the full story on Newser.com

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