Nice N Easy Grocery Shoppes president and CEO John McDougal is dead.

McDougal built his 81-location convenience store operation on the principle of being nice to customers, and his business model for his stores was to be an easy place to shop.  McDougal had a goal of being a good neighbor and friendly face in the community, and his frequent appearances on Nice N Easy TV ads personified that philosophy.

A brief announcement by the company on Instagram and Twitter announced that McDougal died this weekend at the Cleveland Clinic.  John McDougal was 73.